Smartphone oligopoly (is the cell phone industry an oligopoly)

Oligopoly market is defined as a market situation where few firms are dominating the market.  The structure of the market is shared only among by few firms, with concentration ratio used to calculate the percentage of market share that these few numbers of firms control. An excellent example of an oligopoly market is the smartphone operating system (OS) industry dominated by Google\’s Android (Droid) and Apple\’s iOS.  We all know that Google and Apple are two stable brands in the mobile phone industry that has created strong support from customers, retain its present customers, and block other firms from gaining market share.Mobile OS in the Macroeconomy iOS and Android make up 99.78 percent of the mobile phone OS in the United States (U.S.).  As of September 2019, Android has 44.23 percent of the market, and iOS has 55.55 percent of the market (StatCounter, 2019). Android is giving iOS a very tough competition. Very few firms in this industry are responsible for the total manufacturing of OS for smartphones in the market. The smartphone operating system industry has been primarily influenced by our macroeconomy. 

Forasmuch as the macroeconomy consists of three categories, namely: the housing, government, and firms, these OS manufacturers are the firms who supply the household and other firms to produce more and more smartphones and activate them with their operating system to build more consumers. With the considerable income that Google is making in a year, it pays roughly 14% tax to the U.S. government. From the taxes it collects from Google, the U.S. government creates a significant amount of annual income. Also, Apple pays approximately 11% taxes to the U.S. government. Since both Google and Apple pay different productive tax rates, it creates more income for the U.S. government, which bolster the income movement in the circular matrix (Rieman, 2019).         

As companies, they sell their products to households, and households pay them money for their products, hence completing the macroeconomic circular flow matrix creating profit as generated income in the circular flow matrix. There are no recorded cases where Google or Apple have depended on the U.S. government for bailouts. In fact, as of 2017, Apple has available cash of 246.1 billion dollars cash, and 86.3 billion dollars available cash for Google (Egan, 2017). Comparing on the same period, the U.S government had 34 billion dollars available

cash (Durden, 2017). At this point, this is quite concerning considering the power of these two firms in the macroeconomy.Conclusion Consumers choice of products and the fulfillment of their preferences, and their adjustment to new technologies and upgrades have made Google and Apple firms reach their annual incomes in billions. Google and Apple have made more end users change from other rivals with the convenience of millions of their applications, and crushing firms and their OS like Microsoft Windows Phone, BlackBerry, and Palm.          

Consumers are not concerned that there are only two options in the market. They are happy for the time being with the current choices available, which are Android and iOS. Most consumers are unwilling to buy devices that do not have a bundle of popular applications. For the time being, it is the carriers and other vendors who are getting impatient to have a substitute OS around to reduce their reliance on Android and iOS.