Forasmuch as the macroeconomy consists of three categories, namely: the housing, government, and firms, these OS manufacturers are the firms who supply the household and other firms to produce more and more smartphones and activate them with their operating system to build more consumers. With the considerable income that Google is making in a year, it pays roughly 14% tax to the U.S. government. From the taxes it collects from Google, the U.S. government creates a significant amount of annual income. Also, Apple pays approximately 11% taxes to the U.S. government. Since both Google and Apple pay different productive tax rates, it creates more income for the U.S. government, which bolster the income movement in the circular matrix (Rieman, 2019).
As companies, they sell their products to households, and households pay them money for their products, hence completing the macroeconomic circular flow matrix creating profit as generated income in the circular flow matrix. There are no recorded cases where Google or Apple have depended on the U.S. government for bailouts. In fact, as of 2017, Apple has available cash of 246.1 billion dollars cash, and 86.3 billion dollars available cash for Google (Egan, 2017). Comparing on the same period, the U.S government had 34 billion dollars available
Consumers are not concerned that there are only two options in the market. They are happy for the time being with the current choices available, which are Android and iOS. Most consumers are unwilling to buy devices that do not have a bundle of popular applications. For the time being, it is the carriers and other vendors who are getting impatient to have a substitute OS around to reduce their reliance on Android and iOS.