Green Marketing: Responsibly Changes the World - Dissertation en Écologie et Environnement

Green marketing has become the most popular trend for the past decades because of climate change and global warming. It made customers and companies to launch eco- friendly as they are more concerned for the environments, health, and wealth. Therefore, consumers in modern society tend to think environmental purchases or services for eco- friendly products even it is more expensive than others. Even, these modified behaviors of customers lead to the company to change their environmental standard and policies due to the community. Eco- labeling is one of the obvious important green marketing tools for eco- friendly products. It is also helpful for customer to understand what the product made of and where the materials come from. In modern society, there are many Asian countries such as China, Japan, Korea, India, Thailand, Malaysia, and Singapore have started their own eco- labeling systems.

According to the American marketing association, Eco- brand shows brand as a name, term, sign, symbol, design, or all combination of them, engaged to recognize the goods or services. For this reason, it can be known that customers will consider positive imagination for this eco- brand of green products. Environmental advertisement can be explained about the improvement for green movement, this advertisement is essential that it makes people to recognize our environment and how it organizes through media or newspapers as green techniques for introducing their green products. Green advertisement is the one of ways to influence customer’s purchasing behaviors. In other words, this advertisement strongly leads to encourage customers who buy green products. 21st century, many countries have started to think ethical working with green marketing. The company’s main purpose is making money.

However, it is extremely hard to make their economic profits sustainable. The companies also should be careful of their customers, co- workers and stockholders. Green marketing is useful ways to organize issues with their customers as well as their own company’s issues. Those are reasons why green marketing will be efficient to the company’s own benefits. In green marketing, environmental issues are the main factors that must give fully responsibility. Marketing mix is known as 4P’s consist of components such as product, price, place and promotion. It is occurred when the companies produce their products by eco- system. In other words, companies build green goods with extra prices. Main progress of this product is for environment friendly and

there is no doubt that green marketing is essential to aware customers and let them purchase green products. consumerism can be defined as a protection of customers from company’s unethical business operations. Over time this has widespread and grow wider in nature circumstances.

According to research, gender is an important factor in consumerism. And from the research, women were worried more than men about environment. Besides, it is clearly observed that environmental concerns strongly depend on its shapes, accuracy of green products. Women is the main target as a big household shopper which include for packaged products. In addition, different of packaging plays an important role in the sustainable products. There is a suitable example for this product is plastic water bottle. Many consumers are modified sustainable bottles from single-use plastic bottles. We can easily see that sustainable water bottles such as Brita products of water filters.

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